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Diamond buyers guide

Everything that affects how a diamond looks and what it costs, in plain words. Five minutes here will make choosing far easier.

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Shape

Shape is personal taste. Rounds are the most brilliant; ovals, pears and marquise elongate the finger and look larger per carat; emerald cuts trade sparkle for calm, mirror-like flashes.

The most important C

Cut

Cut is how well the diamond's facets are angled and finished, and it decides how much it sparkles. A well-cut stone can look brighter than a heavier one. Every round diamond we offer is graded Excellent or Ideal, and we check fancy shapes by eye.

D to Z

Colour

Colour runs from D (completely colourless) towards light yellow. Most people cannot tell neighbouring grades apart once a diamond is set. In platinum or white gold we suggest G or better; in yellow gold, H looks beautifully warm.

D
E
F
G
H
I
J
K
ColourlessNear colourlessFaint warmth
Inside the stone

Clarity

Clarity grades the tiny natural marks inside a diamond. Above VS2 they are invisible without magnification, so you rarely need to pay for the very top grades. We call this “eye-clean”, and it is what we recommend.

IFInternally flawless
VVS1
VVS2
VS1
VS2Our sweet spot
SI1
SI2
Weight, not size

Carat

Carat is weight. How large a stone looks also depends on its shape and cut. Shown below are typical face-up diameters for round diamonds, drawn to scale relative to each other.

Your choice

Lab-grown or natural

Both are real diamonds, with the same carbon, hardness and sparkle. The difference is where they formed, and the price.

Lab-grownNatural
What it isA real diamond grown above ground over a few weeksA real diamond formed underground over millions of years
LooksIdentical. Only a laboratory can tell them apartIdentical
PriceA larger stone for your budgetHigher, and rarer
CertificateIGIIGI
Peace of mind

Certification

Every diamond Arora sells is IGI certified, and stones of 0.50ct or more come with an independent grading report. IGI (the International Gemological Institute) grades the 4Cs and confirms whether a stone is natural or lab-grown. What is IGI?

Ready to choose?

Use our filters to find a stone, or let a specialist shortlist three for you.